SPRIM Global Investments (SGI) is a private investment firm founded in 2008 as an extension of SPRIM Consulting & Services. The company focuses on identifying and investing in high-potential health solutions, leveraging its global network and expertise in healthcare innovation.
SPRIM Global Investments needed a modern and distinctive brand identity that reflected its tech-driven, forward-thinking investment approach. While part of the SPRIM family, SGI needed to establish its own visual presence, separating itself from SPRIM Consulting. The existing website also lacked a clear structure and engaging visuals, making it harder for potential partners and investors to quickly understand SGI’s mission and portfolio.
I designed a new website, refreshed brand identity, and marketing materials to give SGI a sleek, professional, and modern look. The goal was to differentiate SGI from SPRIM Consulting while maintaining a strong visual connection. The new design uses a sophisticated color palette, modern typography, and structured layouts, ensuring that SGI’s brand feels credible, innovative, and investment-focused.
“It’s been a pleasure working alongside Cindy at SPRIM and witnessing the creative transformation she brought to our marketing activities. Cindy’s fantastic work on the company’s collaterals, branding, and both social and paid advertisements, all of which significantly contributed to the success of the company’s marketing.”
Regional Digital Marketing Project Manager
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