SPRIM Global Investments (SGI)

Service Type
BrandingVisual IdentityGraphic DesignWebsite Design
Industry
Venture Capital & Private Investments, Healthcare & Life Sciences Innovation
About the Client

SPRIM Global Investments (SGI) is a private investment firm founded in 2008 as an extension of SPRIM Consulting & Services. The company focuses on identifying and investing in high-potential health solutions, leveraging its global network and expertise in healthcare innovation.

Challenge

SPRIM Global Investments needed a modern and distinctive brand identity that reflected its tech-driven, forward-thinking investment approach. While part of the SPRIM family, SGI needed to establish its own visual presence, separating itself from SPRIM Consulting. The existing website also lacked a clear structure and engaging visuals, making it harder for potential partners and investors to quickly understand SGI’s mission and portfolio.

Solution

I designed a new website, refreshed brand identity, and marketing materials to give SGI a sleek, professional, and modern look. The goal was to differentiate SGI from SPRIM Consulting while maintaining a strong visual connection. The new design uses a sophisticated color palette, modern typography, and structured layouts, ensuring that SGI’s brand feels credible, innovative, and investment-focused.

Impact

  • checkA modern website that clearly communicates SGI’s investment strategy and portfolio.
  • checkA refined brand identity that is sleek, professional, and aligned with tech-driven investments.
  • checkConsistent branding across digital platforms, from the website to business cards and social media.

Logo

  • The SGI logo was refined to align with the SPRIM brand family while introducing a more dynamic and investment-focused feel.
SPRIM Global Investments (SGI) - Logo

Color Palette

  • The updated color scheme gives SGI a tech-driven and sophisticated look.
SPRIM Global Investments (SGI) - Color Palette

Typography

  • A combination of refinement and clarity:
  • Playfair Display (Headers): Adds a classic, high-end feel.
  • Futura (Body Text): A modern, geometric font that enhances readability.
SPRIM Global Investments (SGI) - Typography

Business Cards

  • The business cards were designed with a sleek, minimal layout that reflects SGI’s modern and professional identity.
SPRIM Global Investments (SGI) - Business Cards

Social Media Design

  • I created branded social media templates and marketing assets to ensure visual consistency across all communication channels. The posts feature bold typography, high-quality imagery, and structured layouts, making investment updates and announcements visually engaging.
SPRIM Global Investments (SGI) - Social Media Design

Website Design

  • The website was completely redesigned to be structured, engaging, and easy to navigate. The new layout allows visitors to quickly understand SGI’s investment strategy, explore their portfolio companies, and connect with their team.
SPRIM Global Investments (SGI) - Website Design
SPRIM Global Investments (SGI) - Website Design
SPRIM Global Investments (SGI) - Website Design

What SPRIM Global Investments (SGI) Says

It’s been a pleasure working alongside Cindy at SPRIM and witnessing the creative transformation she brought to our marketing activities. Cindy’s fantastic work on the company’s collaterals, branding, and both social and paid advertisements, all of which significantly contributed to the success of the company’s marketing.

Regional Digital Marketing Project Manager

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