Qualtech

Service Type
BrandingLogoGraphic DesignWebsite Design
Industry
AI, Technology
About the Client

Qualtech is an AI-powered platform that helps manufacturers detect defects early, making their products safer and more profitable. Their technology brings precision and efficiency to the production process.

Challenge

When Qualtech approached me, they had cutting-edge technology but lacked a brand identity and website that clearly communicated their value. They needed to build trust with manufacturers, simplify their complex AI solutions, and create a strong digital presence to attract the right clients.

Solution

I developed a modern brand identity and user-friendly website to position Qualtech as a cutting-edge tech company in AI-driven quality management. The branding balances trust and innovation, while the website simplifies AI concepts with clear visuals and structured content. The design ensures credibility, engagement, and accessibility for their target audience.

Impact

  • checkStronger brand identity that feels professional and trustworthy.
  • checkClear messaging that makes AI technology easy to understand.
  • checkImproved online presence with a consistent and engaging look.
  • checkUser-friendly website that helps visitors navigate easily.

Logo

  • The Qualtech logo is simple and recognizable. The custom 'Q' logomark makes the brand feel unique while still looking professional and approachable.
Qualtech - Logo
Qualtech - Logo

Color Palette

  • A mix of deep, confident tones with a bright, modern accent gives the brand a polished yet forward-thinking feel.
Qualtech - Color Palette

Typography

  • The fonts were chosen to be clear and easy to read:
  • Funnel Display (Headers): Bold and structured, making key information stand out.
  • Barlow (Body Text): Clean and readable, making content feel approachable.
Qualtech - Typography

Imagery

  • Photos focus on real people and real work, showing manufacturing in action, advanced technology, and how AI improves quality control.
Qualtech - Imagery

Graphic Elements

  • Shapes inspired by the 'Q' logo add a sense of movement and structure, tying everything together visually.
Qualtech - Graphic Elements
Qualtech - Graphic Elements

Iconography

  • The icons are simple and modern, with a subtle neon effect that gives them a high-tech feel without being overwhelming.
Qualtech - Iconography

Website Design

  • The website is straightforward and easy to navigate. It breaks down AI-powered quality control in a way that's simple and clear.
Qualtech - Website Design
Qualtech - Website Design
Qualtech - Website Design
Qualtech - Website Design

Digital Presence

  • From the website to social media, the brand looks consistent and professional, making Qualtech instantly recognizable online.
Qualtech - Digital Presence
Qualtech - Digital Presence

Brand in Action

  • The branding isn't just digital—it carries over to presentations, trade shows, and printed materials, making sure Qualtech looks sharp wherever it shows up.
Qualtech - Brand in Action
Qualtech - Brand in Action
Qualtech - Brand in Action
Qualtech - Brand in Action
Qualtech - Brand in Action

What Qualtech Says

Cindy did a fantastic job devising our first genuine brand and designing our new landing page. She was easy to work with, did a terrific job, and came in faster than all pre-agreed-upon deadlines. I couldn’t recommend her more and look forward to working with her again.

Founder and CEO

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