I didn’t set out to be a designer—it just kind of happened. As a kid, I spent hours drawing and making little comics, and that passion never really faded. I started out in IT, designing websites and refining brand visuals, then moved into retail, working on everything from posters to landing pages for events and campaigns.
The biggest shift came when I joined a health-focused investment company, where I led branding and rebranding projects for multiple portfolio companies. I helped them move from traditional, outdated visuals to something more modern and aligned with who they are. And that’s when something clicked—I realized how much I love shaping a brand’s identity, taking scattered ideas and turning them into something that truly represents them. That’s what led me to focus on brand design.
Outside of work, I love storytelling in all forms—drawing, writing, photography, and travel. Experiencing different cultures and perspectives constantly inspires my work.
Have a project in mind?