Bienvenue Factory

Service Type
BrandingLogoGraphic DesignWebsite Design
Industry
Retail & Luxury Consulting
About the Client

Bienvenue Factory is a team of French retail and luxury experts based in Singapore. With 15 years of experience, they help European brands expand into Asia and Asian brands enter the European market. Their work bridges cultures, combining a deep understanding of both markets with a strategic approach to retail growth.

Challenge

Bienvenue Factory wanted a brand refresh that truly reflected who they are—a team that blends expertise, creativity, and a global mindset. Their old branding didn’t feel as modern or polished as their work, and they needed a consistent identity that worked across their website, presentations, and marketing materials.

Solution

I redesigned their brand identity, website, and marketing materials to create a look that feels elegant, modern, and welcoming. The goal was to keep things professional yet personal, ensuring that their brand spoke to both European and Asian markets while staying true to their values.

Impact

  • checkA fresh, refined brand identity that feels both sophisticated and inviting.
  • checkConsistency across all materials, from the website to business cards.
  • checkA stronger digital presence, helping them connect with clients worldwide.

Logo

  • The new logo is simple yet meaningful. The house illustration represents how Bienvenue Factory helps brands establish a home in new markets, while the heart inside the house reflects their warm, hands-on approach. The one-line art style gives it a creative touch, making it unique and memorable.
Bienvenue Factory - Logo
Bienvenue Factory - Logo
Bienvenue Factory - Logo

Color Palette

  • The color scheme balances luxury and diversity—deep blue and beige for sophistication, with coral red, green, and yellow adding a vibrant, multicultural feel.
Bienvenue Factory - Color Palette

Typography

  • The fonts create a balance of sophistication and modernity:
  • Scotch Display (Headers): Elegant and timeless, reflecting luxury and refinement.
  • Lato (Body Text): Clean and versatile, ensuring readability across all materials.
Bienvenue Factory - Typography

Imagery

  • I combined beautiful photography with artistic line art, creating a unique blend of creativity and high-end aesthetics that reflect their expertise in retail and luxury.
Bienvenue Factory - Imagery

Website Design

  • The website was redesigned to be sophisticated, modern, and easy to navigate. It showcases Bienvenue Factory’s experience and expertise while maintaining a strong, multicultural appeal.
Bienvenue Factory - Website Design
Bienvenue Factory - Website Design

Business Cards

  • The business cards feature a clean, modern layout that aligns with the brand’s identity, offering a polished and professional first impression.
Bienvenue Factory - Business Cards

Marketing Collateral

  • I designed branded templates for presentations, newsletters, and event postcards, ensuring a consistent, high-quality look across all communications.
Bienvenue Factory - Marketing Collateral

Event Postcards

  • For an event with Buccellati, I created a sophisticated yet functional postcard, using event details as a design element to make the layout both elegant and practical.
Bienvenue Factory - Event Postcards
Bienvenue Factory - Event Postcards

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