Bienvenue Factory is a team of French retail and luxury experts based in Singapore. With 15 years of experience, they help European brands expand into Asia and Asian brands enter the European market. Their work bridges cultures, combining a deep understanding of both markets with a strategic approach to retail growth.
Bienvenue Factory wanted a brand refresh that truly reflected who they are—a team that blends expertise, creativity, and a global mindset. Their old branding didn’t feel as modern or polished as their work, and they needed a consistent identity that worked across their website, presentations, and marketing materials.
I redesigned their brand identity, website, and marketing materials to create a look that feels elegant, modern, and welcoming. The goal was to keep things professional yet personal, ensuring that their brand spoke to both European and Asian markets while staying true to their values.
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